MARKETING PLAN

I am committed to selling your property:

• For the best possible price
• In the shortest period of time
• With the least amount of stress

Your house requires a custom marketing plan tailored to its individual needs and advantages. In conjunction with Pargin Realty ERA, I will:

• Research property prices and provide a current Comparative Market Analysis (CMA) to determine the best price to help your property sell as quickly as possible.
• Tour your property and complete a Property Walk-Through Marketing Worksheet. Additionally, you will be encouraged to fill out a What Would You Like A Future Buyer To Know Worksheet. The goal of these worksheets is to gather detailed information to make me knowledgeable when putting together your Custom Marketing Plan.
• Compile a Seller's Disclosure to provide as much information as possible about your property to potential buyers.
• Notify all the agents in your market area of your property listing via MLS.
• Place a lockbox on your door for security.
• Place a "For Sale" sign in your front yard, complete with a flyer box and property profile flyer.
• Conduct a multi-channel marketing campaign:
• Web Marketing: Because over 80% of buyers start their property search online (National Association of Realtors Profile of Home Buyers & Sellers), your listing will appear on at least 15 places on the Internet! This aggressive online approach will greatly differentiate you from your competition and bring your property exposure to millions of home buyers every month!
• Create a hosted online video tour or an online virtual tour, and utilize photos taken by a professional photographer.
• Consistently email your listing information to local real estate agents.
• Conduct print advertising, including a spot in Homes Magazine.
• Help get your home show ready
• Hold open houses, if desired, to generate interest
• Provide technical expertise, explaining issues such as agency, property disclosures and review legal forms.
• Review purchase offers in detail with you, diligently negotiate on your behalf, advise through the closing process, and assist in handling all details on the transaction.
• Keep in touch!

In the end, it's all about results, and with a multi-pronged marketing plan, you will get the results that you want.

SMART PRICING

The Internet has made significant changes in the way people find information about buying a home. In fact, a Realtor.com survey confirmed that 80% of today's home buyers begin their search online. With so much real estate information readily accessible, it's more important than ever to list your home at a smart price.

Most buyers won't even look at a property that seems overpriced, so the first thing to avoid is setting your asking price too high. Buyers also want to know how long a property has been on the market, and will suspect something might be wrong if it's been offered for too many months. Smart pricing can help your home sell faster by attracting buyers in the right price range. Using your current home valuation can help you set a realistic asking price and allow you to sell for top dollar.

MAKING YOUR HOME SPARKLE

One of the best ways to help your home show well and command top dollar from prospective buyers is to give it a thorough cleaning. Here are some ways to help your home look and smell fresh as a daisy:

• Clean all kitchen and bathroom surfaces until they shine.
• Professionally clean your carpets, if necessary.
• Organize your closets by clearing out clutter.
• Store excess furniture to make your home look bigger.
• Wash windows, screens, blinds and curtains.
• Wash walls and touch up the paint.

A shiny, fresh smelling home makes prospective buyers feel good about being there and more inclined to make you a good offer.

FIRST IMPRESSIONS MATTER!

When it comes to determining how much buyers are willing to offer for your home, first impressions are extremely important. For instance, if the first thing they notice is a broken gutter, peeling paint, or chipped stucco, they may be less likely to pay attention to the rest of your home or even make an offer.

Take a few minutes to look at your home like a buyer would. Is there work that needs to be done? If so, make sure to take care of details prior to listing so that first impressions are solidly positive. Here are some suggestions to help your home make a better first impression:

* Mow your grass, trim bushes and shrubs, and eliminate all weeds.

* Clean and/or paint your front porch area.

* Use flowers and potted plants at the front door and inside the house to add color.

* Wash and shine your windows.

* Put away toys and eliminate clutter inside and outside the house.

* Repair or replace the roof, gutters or downspouts, if needed.

* Make sure the entry is welcoming.

Seeing your home objectively is sometimes difficult because of your personal attachment to it. Please call or email me if you have any real estate questions or would like my opinion on ways to make sure your home creates a positive first impression with potential buyers.

MAKING YOUR HOME APPEAR MORE SPACIOUS

Like everyone else, home buyers want to feel that they are getting the most for their money when they purchase a home. No matter how large or small your home actually is, there are some easy ways to make it feel more spacious and appear larger to prospective buyers. Here are a few ideas:

* Only keep a small amount of furniture in the rooms. Store any furniture you can temporarily do without while your home is on the market.

* Decorate with bright or soft light colors that will reflect light and open up the room. Neutrals are always emphasized, but can tend to be antiseptic. Pick warm neutrals in tan shades, paired with crisp white trimwork for a welcoming, modern look.

* Take advantage of natural light as much as possible. Heavy draperies should be opened, shutters and blinds open, and curtains pulled to allow as much light into your home as possible.

* Use mirrors to make rooms appear larger and to reflect attractive objects, including paintings or sculptures or a window with a pretty view.

* Get rid of any clutter! Store all decorative items, figurines and collectibles away from sight-this allows the buyer to see their objects in your home and prevents important collectibles from being broken.

* Use the rule of threes: three objects on any given surface is plenty. Clear off bathroom and kitchen countertops as much as possible to play up counterspace.

If your home is well-maintained and appears clean and spacious, it will have the best chance to sell for a higher price.

CONSIDER LISTING DURING THE HOLIDAYS

» People who look for a home during the holidays are more serious buyers.

» Serious buyers have fewer houses to choose from during the holidays, so you have less competition.

» Houses "show better" when decorated for the holidays.

» Buyers are more emotional during the holidays.

» Buyers have more time to look for a home during the holidays.

» Many people want to buy before the end of the year for tax reasons.

» January is traditionally the month for transfers. Transferees can't wait until spring to buy. You must be on the market to capture that market.

» You may still restrict showings during your personal family events.

» You can sell now, but specify a delayed closing or extended occupancy until early next year if you so desire.

» By selling now you have an opportunity to buy during the spring, when many houses are on the market.

Bottom line: By listing now, you may have fewer actual showings, but more qualified and motivated buyers.

The Reason: You have less competition, resulting in a quicker sale and a better price for you.